Project type: Commercial/ Fair Stands
Location: Leipzig, Germany
Client: Daimler Chrysler AG
Size: 1,500 sqm
Trade Fair Booth Mercedes Benz & Maybach at Car Show AMI 2006, Leipzig, Germany
With an undulating skyscape above and a backdrop like the horizon beyond the dashboard, this fair stand for the brands of Mercedes Benz & Maybach flaunts a radically new approach to commercial exhibition design. As if approaching a luminous cloud, the “sky” brightens as the visitor nears the stand and casts a favorable light on the exhibited cars. The architectural concept puts the product in the foreground, describing a background analogous to the open road.
Contours are inspired by graphics taken from the design development of Mercedes Benz & Maybach cars. Construction methods from the car’s manufacturing process are recalled in the construction of the entire stand.