Neue Sentimental Film
BackProject type
Office
Status
Built
Location
Los Angeles, U.S.A.
Time
2001
Size
1,200m²
Client
Neue Sentimental Film
Photos
Ricky Ridecos
Drawings
GRAFT GmbH
Awards
Contract World Award 2004 2nd prize
Boat suppliers, dot-com companies, storage warehouses and numerous branches of the film and advertising industries define the surroundings of the new West Coast headquarters of the Neue Sentimental Film company in Los Angeles. Operating globally with many subsidiaries, the company requires the space and infrastructure for office-sharing with both permanent and temporary affiliates.
The challenge of the project was to provide the client with facilities for the entire spectrum of commercial film production—from concept to postproduction—all in one place, as well as being able to accommodate independent working groups of two to eight people at short notice.
To meet the challenges of such a fluctuating demand for space, GRAFT devised a concept that offered each unit an independent ‘office tower’ alongside shared conference rooms, a reception area, a cafeteria, a library and a lounge. These five, freestanding office towers were located in a 1,200 sqm warehouse site at Marina Del Rey. The first tower serves as the company’s headquarters while two are permanently rented out to subsidiary companies; the remaining two are available for temporary teams.
Each unit is an independent ‘office tower’ alongside shared conference rooms, a reception area, a cafeteria, a library and a lounge.
A social hub, consisting of the communal kitchen and dining area, forms the ‘marketplace’ of the establishment. Two shipping containers house conference rooms and create an entrance portal to the dining area. They embrace the concept of temporary occupation and toy with the idea of worldwide trade and wanderlust.
From a practical standpoint, they allowed construction to begin before a planning permit was received, as it was possible to pre-fit them before they were installed in the space.
The passage over the threshold into the sheltered area beyond the entrance is emphasized by a change of floor surface, as polished concrete gives way to a realm of recycled rubber granulate.
Founding Partners
Lars Krückeberg, Wolfram Putz, Thomas Willemeit
Project team
Christoph Körner, Gregor Hoheisel, Stefan Beese
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