mar2020 graft international retail presence mercedes
CommercialRetail
CommercialRetail
Project typeBrand architecture, retail
StatusCompleted
LocationWorldwide
TimeOngoing

The world’s first retail outlets with Mercedes-Benz’s new brand identity can already be seen in car dealerships in Hong Kong, Beijing, Budapest and Istanbul. For three years, GRAFT has been working on concept development and engineering creating design guidelines and planning tools that will be implemented at sales and service locations around the world. The planning catalogue ranges from specifications for the facade and roof design to the interior design of customer contact areas, including media integration and furniture design.

Mendoza
CommercialHospitalityRetail
CommercialHospitalityRetail
Project typeWinery, hospitality, retail
StatusIn progress
LocationUco Valley, Mendoza, Argentina
TimeOngoing

The Uco Valley in the province of Mendoza is located in the foothills of the majestic Andes Mountains. Wine produced in this region is considered among the best in Argentina. In this context, GRAFT was commissioned to design a unique location dedicated to wine production, based on the AQUI brand’s philosophy of bringing people together through wine. To underline this, the winery also offers guest accommodation developed around the idea of creating rituals for a community brought together by their passion for wine.

Wriezener Karree
WorkRetail
WorkRetail
Project typeOffice, retail, new work
StatusIn progress
LocationBerlin, Germany
Time2019–2023
Size37,000m² (GFA)

GRAFT was commissioned as a general planner to develop an innovative new work office campus on the site of Berlin’s former Wriezener Bahnhof railway station.

Bricks Berlin Schoeneberg
ResidentialAdaptive ReuseRetailWorkCultural
ResidentialAdaptive ReuseRetailWorkCultural
Project typeRevitalization of a former post office area, conversion for commercial use, university and gastronomy, extension
StatusBuilt
LocationBerlin
Time2014–2021
Size32,000m²

On the Hauptstrasse in Berlin Schöneberg GRAFT revitalized the historical post office premises, expanding it with two new buildings and converting the original rooftops for commercial purposes. Thus a 32,000m² modern ensemble accessible to the public was created comprising offices, restaurants, retail outlets and apartments.

Ritterstrasse Cloud Space
WorkRetail
WorkRetail
Project typeOffice, retail, new work, co-working
StatusCompetition
LocationBerlin, Germany
Time2018
Size8,000m²

Participating in a 2018 competition to design an office building in the Berlin district of Kreuzberg, GRAFT proposed a concept that incorporates new theories of working environments. The design features a flexible building plan to meet the needs of 21st-century office formats, creating various zones with an emphasis on efficiency and functionality.

heinemann abu dhabi
Retail
Retail
Project typeDuty Free Shop
StatusDesign
LocationAbu Dhabi, UAE
Time2015

The inspiration for the design of this large duty-free shop in Abu Dhabi’s Midfield Terminal was the falcon, a bird of prey that is in many respects a symbol of the United Arab Emirates, evoking the country’s historic traditions while also alluding to its rapid cultural modernisation. The new Heinemann Duty Free Shop in Abu Dhabi is an upmarket, well-appointed retail environment with a visually engaging design that draws its inspiration from the elegant bird.

wall ag
WorkResidentialRetail
WorkResidentialRetail
Project typeOffice, retail, residential
StatusDesign
LocationBerlin, Germany
Time2012

Design proposal for a new mixed-use building opposite of Wall Headquarters in Berlin

lax
Retail
Retail
Project typeRetail Design Concept
StatusDesign
LocationLos Angeles International Airport, U.S.A.
Time2012

Retail design concept for Heinemann Duty Free Shops

stylebop
Retail
Retail
Project typeGeschäft
StatusFertiggestellt
LocationKoblenz, Germany
Time2012

GRAFT entwarf das erste Geschäft für die Online-Shopping-Website stylebop.com in Koblenz am Rhein.

frankfurt regionals
Retail
Retail
Project typeExhibition design, commercial
LocationFrankfurt International Airport, Germany
Time2010–2012
Size40 sqm

In 2012, Heinemann Duty Free has unveiled the first Heinemann Duty Free Shop at Frankfurt Airport. GRAFT designed the forest-themed installations for the “Made in Germany” regional specialty areas of three different Heinemann duty free shops: Dynamic tree sculptures made of stacked layers of oak that serve as eye-catching centerpieces for shoppers.

Dalian Downtown -Youhao Square
Urban PlanningHighriseWorkResidentialSports and RecreationRetail
Urban PlanningHighriseWorkResidentialSports and RecreationRetail
Project typeMaster plan, urban strategy
StatusConcept Design Proposal
LocationDalian, China
Time2011

With the inclusive mix of living, shopping, creative offices, galleries, hotels, restaurants, cinemas, and night clubs, DOWNTOWN strives to become the new 24 hour lifestyle centre of Dalian.

Pantene Hair Spa
BrandingRetailHealthcare
BrandingRetailHealthcare
Project typeHealthcare, Retail
StatusBuilt
LocationTour Hamburg, Düsseldorf, Munich, Berlin, Germany
Time2011
Size90m²

The Pantene Hair Spa is a place of relaxation and contemplation inside the hectic bustle of the city.

wanda changbaishan
CommercialRetail
CommercialRetail
Project typeShopping Mall
StatusDesign
LocationChangbaishan, China
Time2010

Clarity of design as backdrop for visual noise of retail. Shopping malls are places of extreme sensual impact, as retailers compete for customer attraction with a multitude of design creations within their shops and window displays. Therefore, the overall interior design of a shopping mall need to be well structured, organized and of distinct character, serving as a calm backdrop for the spectacle of retail.

Eric Paris Salon
HospitalityRetail
HospitalityRetail
Project typeBeauty and Body Care, Retail
StatusBuilt
LocationBeijing, China
Time2008
Size580m²

The remodel of Eric Paris Salon in Beijing began with the need for a connecting element between the newly acquired second-floor space for new haircutting stations and the existing entrance, reception and retail areas on the ground floor.

Opticon Hamburg
RetailCommercial
RetailCommercial
Project typeStore Design
StatusBuilt
LocationHamburg, Germany
Time2007

GRAFT’s design for an optician’s boutique store in Hamburg creates a holistic customer experience that merges interactive design elements with product display.

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