The world’s first retail outlets with Mercedes-Benz’s new brand identity can already be seen in car dealerships in Hong Kong, Beijing, Budapest and Istanbul. For three years, GRAFT has been working on concept development and engineering creating design guidelines and planning tools that will be implemented at sales and service locations around the world. The planning catalogue ranges from specifications for the facade and roof design to the interior design of customer contact areas, including media integration and furniture design.
The Uco Valley in the province of Mendoza is located in the foothills of the majestic Andes Mountains. Wine produced in this region is considered among the best in Argentina. In this context, GRAFT was commissioned to design a unique location dedicated to wine production, based on the AQUI brand’s philosophy of bringing people together through wine. To underline this, the winery also offers guest accommodation developed around the idea of creating rituals for a community brought together by their passion for wine.
GRAFT was commissioned as a general planner to develop an innovative new work office campus on the site of Berlin’s former Wriezener Bahnhof railway station.
On the Hauptstrasse in Berlin Schöneberg GRAFT revitalized the historical post office premises, expanding it with two new buildings and converting the original rooftops for commercial purposes. Thus a 32,000m² modern ensemble accessible to the public was created comprising offices, restaurants, retail outlets and apartments.
Participating in a 2018 competition to design an office building in the Berlin district of Kreuzberg, GRAFT proposed a concept that incorporates new theories of working environments. The design features a flexible building plan to meet the needs of 21st-century office formats, creating various zones with an emphasis on efficiency and functionality.
The inspiration for the design of this large duty-free shop in Abu Dhabi’s Midfield Terminal was the falcon, a bird of prey that is in many respects a symbol of the United Arab Emirates, evoking the country’s historic traditions while also alluding to its rapid cultural modernisation. The new Heinemann Duty Free Shop in Abu Dhabi is an upmarket, well-appointed retail environment with a visually engaging design that draws its inspiration from the elegant bird.
Design proposal for a new mixed-use building opposite of Wall Headquarters in Berlin
Retail design concept for Heinemann Duty Free Shops
GRAFT entwarf das erste Geschäft für die Online-Shopping-Website stylebop.com in Koblenz am Rhein.
In 2012, Heinemann Duty Free has unveiled the first Heinemann Duty Free Shop at Frankfurt Airport. GRAFT designed the forest-themed installations for the “Made in Germany” regional specialty areas of three different Heinemann duty free shops: Dynamic tree sculptures made of stacked layers of oak that serve as eye-catching centerpieces for shoppers.
With the inclusive mix of living, shopping, creative offices, galleries, hotels, restaurants, cinemas, and night clubs, DOWNTOWN strives to become the new 24 hour lifestyle centre of Dalian.
The Pantene Hair Spa is a place of relaxation and contemplation inside the hectic bustle of the city.
Clarity of design as backdrop for visual noise of retail. Shopping malls are places of extreme sensual impact, as retailers compete for customer attraction with a multitude of design creations within their shops and window displays. Therefore, the overall interior design of a shopping mall need to be well structured, organized and of distinct character, serving as a calm backdrop for the spectacle of retail.
The remodel of Eric Paris Salon in Beijing began with the need for a connecting element between the newly acquired second-floor space for new haircutting stations and the existing entrance, reception and retail areas on the ground floor.
GRAFT’s design for an optician’s boutique store in Hamburg creates a holistic customer experience that merges interactive design elements with product display.