It’s premiere time in Frankfurt. For the first time, Heinemann Duty Free has unveiled a world of surprises and excellent service at one of the world’s largest international airports. Today, in the company of Dr Stefan Schulte, the chief executive officer of Fraport AG, Claus and Gunnar Heinemann opened the first Heinemann Duty Free Shop in Frankfurt.
GRAFT designed forest-themed installations for the “Made in Germany” regional specialty areas of three different Heinemann duty free shops: Dynamic tree sculptures made of stacked layers of oak that serve as eye-catching centerpieces for shoppers.
With over eleven million hectares of forest, Germany is one of Europe’s most densely wooded countries—and a number of highly unusual trees have taken root at the Heinemann duty free shops at Frankfurt International Airport.
With this modern interpretation of the forest, GRAFT has created an open and fluid space, a clearing in which passengers can pause for a while amid the hustle and bustle of the airport terminal.
It’s not only the name and the design that have changed, however. Heinemann has dramatically enhanced the concept of the Travel Value & Duty Free shops by focusing on three significant aspects: first, the combination of international brands at low prices and a product range that consistently surprises; second, a complete service for customers; and thirdly, the appeal of personality, with highly trained, friendly staff on hand to guarantee a very special airport shopping experience.