IDENTITY - New Commercial, Cultural and Mobility Architecture

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IDENTITY. New Commercial, Cultural and Mobility Architecture Author		GRAFT Project type	Publication Language	English Publisher	Birkhäuser  Paperback	360 pages Published	October 12, 2020  ISBN-10	3035619166 ISBN-13	978-3035619164   The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.
CulturalEducationMobilityResearch
Project type
Publication
Time
2020
Publisher
Birkhäuser
Language
English
ISBN
9783035619232

The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.

IDENTITY. New Commercial, Cultural and Mobility Architecture Author		GRAFT Project type	Publication Language	English Publisher	Birkhäuser  Paperback	360 pages Published	October 12, 2020  ISBN-10	3035619166 ISBN-13	978-3035619164   The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.

The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT's sophisticated architectural language. Dialectic essays focus on the practice's key themes, such as the debate on urban identity or mobility transition.

IDENTITY. New Commercial, Cultural and Mobility Architecture Author		GRAFT Project type	Publication Language	English Publisher	Birkhäuser  Paperback	360 pages Published	October 12, 2020  ISBN-10	3035619166 ISBN-13	978-3035619164   The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.
IDENTITY. New Commercial, Cultural and Mobility Architecture Author		GRAFT Project type	Publication Language	English Publisher	Birkhäuser  Paperback	360 pages Published	October 12, 2020  ISBN-10	3035619166 ISBN-13	978-3035619164   The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.
Identity volocopter voloport graft
Identity. New Commercial, Cultural and Mobility Architecture. GRAFT connectivity hubs
Identity. New Commercial, Cultural and Mobility Architecture
Identity. New Commercial, Cultural and Mobility Architecture
Identity. New Commercial, Cultural and Mobility Architecture
Identity. New Commercial, Cultural and Mobility Architecture
Identity. New Commercial, Cultural and Mobility Architecture
Identity. New Commercial, Cultural and Mobility Architecture
Authors

Nora Zerelli, Wolfram Putz, Lars Krückeberg, Thomas Willemeit

Project management
Nora Zerelli
Illustration Editing
Nadine Cordial Settele
Birkhäuser
Editorial supervision and project management: Henriette Mueller-Stahl
Project team

Martin Bernard, Ann-Sophie Heuer, Jan Kadziela, Sarah John, Théophile de la Presle

Catalog photos
Max Schmieding, PROXI.ME