Regionals tell the story of the specific region or city. Within the CI of the Heinemann brand the materials and design of all furniture is defined. Whereas the design of the regionals area is always different and unique.
Regionals will be implemented by a well-known architect, designer or artist who represents the location. The concept must be unique and irreplaceable to represent the respective location. The combination of design and local products tells an emotional story of the region.