MIPIM BERLIN STAND
BackProject type
Trade fair design
Status
Completed
Location
Cannes, France
Time
2025–2026
Client
Runze & Casper Werbeagentur GmbH
Trade fair
MIPIM (Marché International des Professionnels de l'Immobilier)
Stand partners 2026
Aroundtown SA, Andersen GmbH, Berliner Sparkasse, Berliner Volksbank eG, Berlinovo Immobilien Gesellschaft mbH, Berlin Partner für Wirtschaft und Technologie GmbH, degewo AG, Expo 2035 Berlin GmbH, Flughafen Berlin Brandenburg GmbH, Gewobag Wohnungsbau-Aktiengesellschaft Berlin, Graft Gesellschaft von Architekten mbH, Grant Thornton AG, GSK Stockmann, HOWOGE Wohnungsbaugesellschaft mbH, Investitionsbank Berlin, Periskop Partners AG, Landeshauptstadt Potsdam, ProPotsdam GmbH, SammlerUsinger, Rechtsanwälte Partnerschaft mbB, Senatsverwaltung für Stadtentwicklung, Bauen und Wohnen, Siemens AG, STADT UND LAND Wohnbautengesellschaft mbH, Tegel Projekt GmbH, Tempelhof Projekt GmbH
Website
This year, GRAFT is responsible for designing the Berlin stand at the MIPIM international real estate fair in Cannes. Organised and managed by the Runze & Casper advertising agency, the stand aims to showcase the city of Berlin and its partners in the best possible light, creating an open and inviting platform that strengthens the city's international appeal.
The stand's architecture places Berlin in a prominent position in the outdoor area of MIPIM, catching the eye of visitors as soon as they enter the exhibition grounds. Its exterior conveys a clear and compelling image of Berlin as an innovative, creative metropolis.
Contrasting, vibrant images on a black background ensure high visibility. The large-format letters of the 'BERLIN' signage are filled with innovative visions of the future from numerous Berlin architecture firms, showcasing Berlin as a laboratory for a sustainable urban society.
The interior of the stand invites visitors from all over the world to engage in conversation with its partners. The spacious central bar is a popular meeting place for relaxation and conversation. This central meeting point also offers exhibitors generous wall space for presentations, as well as vertical boards and discussion tables. In addition, a flexible stage allows for lectures and panel discussions of various sizes as part of the stand program.
The entire interior opens directly onto the Corniche de Cannes beach with its terrace, offering visitors a space in which to discuss things while enjoying a view of the Mediterranean Sea.
The stand's furniture and design focus on sustainability: it is modular, expandable, modifiable and reusable.
Project partners
Sven Fuchs, Lars Krückeberg, Wolfram Putz, Georg Schmidthals, Thomas Willemeit
Project team
Sebastian Gernhardt
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