Sci-Fi Channel Stand
BackProject type
Exhibition design, commercial
Status
Built
Location
San Diego, CA, U.S.A.
Time
2005
Client
NBC Universal Television Network; Sci-Fi Channel USA
Photos
Ricky Ridecos
Award
Exhibitor Magazine 20th Annual Exhibit Design Award 2006
GRAFT won the competition to create an imaginative and innovative exhibition stand for showcasing the NBC Universal Television Network’s Sci-Fi Channel brand. As an identifiable icon of the sci-fi world, the aim of the stand was to attract consumers and engage them with the channel’s identity and programming.
As a departure from traditional exhibition design, in which space is defined through the classic architectural expression of wall, floor, and ceiling, the Sci-Fi Channel exhibition stand grafted these tectonic features into a continuous sculptural form that allocated zones of occupancy while simultaneously satisfying specific functional requirements.
The stand thus became a freestanding, autonomous object in which furniture, audio, video, and multimedia elements were incorporated, projected upon, and disseminated from its performative, modulated fiberglass skin.
Founding Partners
Lars Krückeberg, Wolfram Putz, Thomas Willemeit
Project Team
Alejandra Lillo, Michael Hirschbichler, Stefan Beese
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