GRAFT Panel at Conference "The New European Bauhaus - Werkstatt der Zukunft"
Inspired by the "New European Bauhaus" initiative of the President of the European Commission Ursula von der Leyen, which she presented for the first time in the "State of the Union" speech in September 2020, the Fashion Council Germany, in cooperation with Messe Frankfurt, is organizing the conference "The New European Bauhaus - Werkstatt der Zukunft". With a manifesto for a systematic change of the fashion industry, topics such as sustainability, crafts, digitization and technology will be the focus.
The conference will take place on July 6, 2021 on the occasion of Frankfurt Fashion Week. The opening speaker is Ursula von der Leyen.
Panel with GRAFT founding partner Thomas Willemeit: „Werkstatt: Power of Creativity“
When: 6 July 2021, 15h30
More information and registration: "The New European Bauhaus - Werkstatt der Zukunft" Website
Never before did the European Commission place beauty so high on its policy agenda. Through the New European Bauhaus initiative, the idea is to unite and bring together people from different areas and backgrounds to open and co-create a new future, a new way of thinking, and to go full hands-on in building the new and innovative Europe. Building a new school of thought and convening an exchange of ideas between students and teachers, artists and designers, policy makers and practitioners in the public and private sector. Creative and culture industries have been highly affected due by the health crisis. Will this initiative be an opportunity for the reinvention of our design, art and architecture practices? Can beauty be transformed from being exclusive, exhaustible, and disposable resource into a real public good?