GRAFT’s design for an optician’s boutique store in Hamburg creates a holistic customer experience that merges interactive design elements with product display.
The concept merges spatial boundaries with functional elements. A sculptural wall incorporating shelves, showcases and storage cupboards winds its way around the entire store, transitioning into the mirrored wall at the rear. The highly dynamic space offers an array of different presentation options, making the extensive product range—over 2,100 pairs of glasses displayed in alternating constellations—into an integral part of the store’s design.
Large pieces of custom-built furniture are interspersed throughout the interior, their vivid colors and velvet coverings nestling into the space’s natural niches. They offer customers the opportunity to linger a while, take in the surroundings and interact with each other, fostering an atmosphere of homeliness.