GRAFT designs international retail presence for Mercedes-Benz
The world’s first retail outlets with Mercedes-Benz’s new brand identity can already be seen in car dealerships in Hong Kong, Beijing, Budapest and Istanbul. For three years, GRAFT has been working on concept development and engineering creating design guidelines and planning tools that will be implemented at sales and service locations around the world. The planning catalogue ranges from specifications for the facade and roof design to the interior design of customer contact areas, including media integration and furniture design.
Together with the creative agency TRIAD from Berlin, GRAFT won a two-stage competition against renowned international competitors. The concept of a new, seamless customer experience with modular “touchpoints”, developed in close cooperation with Mercedes-Benz and TRIAD, responds to changing offline and online customer expectations. With the goal of developing a customer-oriented retail experience, GRAFT’s striking architecture and high-quality interior design creates flowing transitions from inside to outside.
Link to project page: https://bit.ly/2KYrkhh
Photo Credit: © Hiepler Brunier