Title Image


Project type: Retail


Location: Los Angeles International Airport, U.S.A.


Time:  2012


Status: Retail Design Concept

Airport LAX
Regionals Concept


Regionals tells the story of a specific region or city, Unlike the corporate identity of the Heinemann brand, where materials and the design of fittings is uniform the world over, the design of the regionals retail areas is always different and unique.


The Regionals will be designed by a well-known architect, designer or artist who represents the location. Each concept must be unique and unmistakable so that it represents the respective location. The combination of design and local products roots the stores in their location, establishing an emotional connection to the region.