With an undulating skyscape above and a backdrop that evokes the horizon over the dashboard when driving, this trade fair stand for the brands of Mercedes Benz & Maybach flaunts a radically new approach to commercial exhibition design. As if approaching a luminous cloud, the ‘sky’ brightens as visitors near the stand, casting a favourable light on the cars on display. The architectural concept puts the product in the foreground, creating a backdrop that is analogous to the open road.
The contours are inspired by graphics of the design development of Mercedes Benz & Maybach cars. The construction of the stand also pays respect to the construction methods used in car manufacturing.